A BOLD IDEA, A BUSINESS ADVENTURE AND 101 LESSONS LEARNED ALONG THE WAY

Global readers are captivated by Atul Vir's debut book

PRAISE FOR 'UNDERDOG THINKING'

A Hands-On CEO, Entrepreneur and Author

Mr. Vir founded Equator Advanced Appliances with one goal: to help his wife spend less time doing laundry and more time with her family. Over the years, he has grown Equator into a leading appliance company with interests in the United States, India, China, Canada, Mexico and Europe.

As the President of Equator, Mr. Vir is known for designing some of the world’s most innovative household appliances, including combo washer-dryers that wash and dry in a single unit. Mr. Vir’s work has led to 18 patents and a global reputation for innovation.

Credentials

  • President, Equator Advanced Appliances
  • Founder, American Council of Business Ethics
  • Education Committee Member, RVAA
  • Advisory Board Member, Glenbrook Studios
  • Member, Deans Advisory Council, The Business School of University of Houston – Victoria
  • Advisor, Entrepreneurship Program, Newspring Center, Houston
  • Founding Board Member, Youth Leadership Development Program
  • Advisor, Prison Entrepreneurship Program
  • Judge, Business Plan Competition, Houston Community College

Awards

  • Adex USA
  • Global Product and Service Awards – UK
  • Global Innovation Awards – International Housewares Association US
  • TecHome Brilliance Awards – USA
  • Twice VIP – USA

A BOOK FOR ANYONE WHO HAS FACED ADVERSITY AND CHOSE TO ‘NEVER GIVE IN!’ 

In his debut book, Atul Vir provides real-world business lessons based on his popular keynote delivered at top business schools around the world. Part adventure novel, part entrepreneur guidebook, ‘Underdog Thinking’ captivates and inspires action no matter the reader’s stage in the journey of building an ethical business.


ENTREPRENEURS who want to be mentored in their business by real-world experience for navigating the challenges of launching and growing a business.


BUSINESS STUDENTS seeking an in-depth look at the highs and lows of launching and running a business ethically—and practical lessons for launching into the professional world.


EXECUTIVES AND MANAGERS who face the daily challenges of running a company while keeping the needs of their customers first, no matter what.


ADVENTURE SEEKERS ready to get lost in a global tale of highs, lows and a comeback fueled by innovation—peppered with life-applicable lessons along the way.


INNOVATORS who want to understand how innovation happens, and are seeking practical steps to transform ideas into reality.

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